Play Life
Quiddiya // TV, Cinema, Digital, Social and OOH//Travel & Tourism
What does the future sound like? An iconic partnership between BMW and Tomorrowland pushed us to ask this very question - and the result? Future Record, an AI-powered music tool designed to turn festivalgoers into music creators.
What does the future sound like? An iconic partnership between BMW and Tomorrowland pushed us to ask this very question - and the result? Future Record, an AI-powered music tool designed to turn festivalgoers into music creators.
What does the future sound like? An iconic partnership between BMW and Tomorrowland pushed us to ask this very question - and the result? Future Record, an AI-powered music tool designed to turn festivalgoers into music creators.
The Track Of Tomorrow
BMW x Tomorrowland // AI Experience Design, Social & Live Brand Activation//Music, Automotive
Ever wondered what the future sounds like? We teamed up with BMW and Tomorrowland to build a dream-powered music tool that turns your vision of tomorrow into an EDM track. You simply answer a series of prompts, feed them into our ChatGPT-powered interface, and watch as it weaves your responses into a thumping festival anthem.
To pull BMW fans to the platform, my team spearheaded a campaign crafted to resonate on BMW’s 24 European social channels. Drawing on the thunderous roars of football stadiums and the glitter-drenched dance-offs of Eurovision, we challenged regional communities to battle it out in a one-of-a-kind music showdown.
Every touchpoint became an immersive portal for fans to vote for their region’s anthem in real-time. From the festival showroom to the social feed, we captured the community response with leaderboard shout-outs, highlight reels and fan reactions.
Senior
Copywriter
Professional daydreamer, heinously loud typer and a fierce advocate for oversharing (got a mad idea? Just try me).
I got my start working in the gloriously unfiltered world of fashion marketing, helping first-time designers get their collections off the ground and onto the runway. But it wasn’t long before I answered the siren call of advertising and landed my first “proper job” as a copywriter, writing about neon pink flamingo shirts and scandalously fluffy sweaters.
A decade on, my portfolio spans digital, editorial, experiential, SEO, social & tone of voice. I'm just as comfortable leading a bulletproof pitch as I am dreaming up a website. Ready to brief me in? Get in touch.
Future Record
BMW x Tomorrowland // AI Experience Design, Social & Live Brand Activation//Music, Automotive
Ever wondered what the future sounds like? We teamed up with BMW and Tomorrowland to build a dream-powered music tool that turns your vision of tomorrow into an EDM track. You simply answer a series of prompts, feed them into our ChatGPT-powered interface, and watch as it weaves your responses into a thumping festival anthem.
To pull BMW fans to the platform, my team spearheaded a campaign crafted to resonate on BMW’s 24 European social channels. Drawing on the thunderous roars of football stadiums and the glitter-drenched dance-offs of Eurovision, we challenged regional communities to battle it out in a one-of-a-kind music showdown.
Every touchpoint became an immersive portal for fans to vote for their region’s anthem in real-time. From the festival showroom to the social feed, we captured the community response with leaderboard shout-outs, highlight reels and fan reactions.
Senior
Copywriter
Professional daydreamer, heinously loud typer and a fierce advocate for oversharing (got a mad idea? Just try me).
I got my start working in the gloriously unfiltered world of fashion marketing, helping first-time designers get their collections off the ground and onto the runway. But it wasn’t long before I answered the siren call of advertising and landed my first “proper job” as a copywriter, writing about neon pink flamingo shirts and scandalously fluffy sweaters.
A decade on, my portfolio spans digital, editorial, experiential, SEO, social & tone of voice. I'm just as comfortable leading a bulletproof pitch as I am dreaming up a website. Ready to brief me in? Get in touch.